Care to Change

If I had a dollar for every one of these similar conversations …

Leader: Things need to change …

Change is hard …

I have to get my team on board …

People hate change …

In our conversations, I discover that (as with most well run change initiatives today) there is no shortage of consultation, information and communication.

It isn’t enough.

Change is an emotional undertaking.

It’s as author and psychologist, Robert Cialdini reminds us: people don’t care how much you know until they know how much you care.

Real change is possible.

Start by showing how much you care.

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